Company
Mission
Passion and design: these are the key words in order to be a trustworthy reference point in the direct injection footwear sector. Orion’s pledge is that of offering a structured range which specifically reflects the new and diversified consumer demands. Comfortable shoes, trustworthy shoes, ergonomic shoes, safe shoes: Orion shoes in other words.
Vision
In the 21st Century the footwear sector must stay abreast with the times and guarantee quality shoes for walking as well as for work. It is necessary to develop specific projects aimed at the production of technical footwear which must innovatively integrate the four key factors of the future market: Fashion-Style; Ergonomics-Comfort; Hygiene-Health; Protection-Safety.
With a partner who interacts with transparency there are no tricks
Orion considers transparency in relationships a must. This is why we invite all our interlocutors to visit the premises where the direct injection shoes, which are appreciated the world over are produced. The Italian industrial complex of Bagnoli di Sopra (PD) occupies 15,000 sqm of covered space and 210 people. This is where footwear in bi-density PU, mono-density PU, PU-rubber, PU-TPU are produced. The plant in Romania, which is managed by Italian technicians and specialized Rumanian collaborators, extends over a covered space of 10,000 sqm and employs 300 people in the production of shoes in bi-density PU and mono-density PU.
With a partner who supervises the technology there is no such thing as compromise
The Orion Group has developed specific Know-How which makes it a leader in direct injection onto the outsole sector. This technology developed in Italy in the 70s and marked the evolution of sports footwear: the liquid polyurethane is injected into the mold where the outsole is lodged, it solidifies and makes it one with the sole. The outsole is bagged, with a particular “strobel” stitching in elastic materials. The result is a lightweight, flexible and extremely durable shoe.
The choice of the heart must be made with the head
The feet represent the “energetic heart” of each of us, and regulates our wellbeing; in Orion this is the basic assumption when we design children’s shoes, walking shoes or shoes for work. Our shoes, which are highly technological are beautiful to see and guarantee the highest standards of reliability, comfort and safety. This is why more than 3,500,000 people entrust their feet and wellbeing to us.
For Orion the future is now
Future without research is just not possible. We believe in experimentation, and we have engaged in this in a concrete and constant manner regarding footwear. Orion invests 10% of its turnover into research, filing an average of 12 patents a year: this is how the technical shoes of the future are born. The beating heart of the company is the Research and Development Department which avails itself of the partnership of universities and European research centres. Here 30 technicians design innovative, customized, technical solutions, producing 1,500 new models of evolutionary shoes and 20,000 pairs of prototypes and samples.
When it’s the partner who deals with everything then satisfaction is greater
The Orion group also distinguishes itself thanks to the partnership with the Strategic Marketing Lab, whose objective is that of supplying its Clients with specific projects for product lines which are highly marketable and which are strategically “branded” and ready- made. A complete project, comprehensive of the packaging, support materials for the sales point and the development of customized product lines.
The partner makes the difference in Style too
Our Fashion Development Lab is made up of specialists in fashion, style and design in the footwear sector, with the task of continually monitoring the evolutionary dynamics of tendencies in the various markets (fashion, sport, work, safety). The result is the development of new collections of up to the minute taste, which reinvent the grandiose Italian tradition in shoes.
Quality in the Orion Group is strictly monitored.
The Orion shoe is a quality certified shoe. All the incoming raw materials, the productive process, and the finished product are rigorously checked, following a scrupulous internal protocol, so as to guarantee Buyers and consumers the maximum standards of quality.
With a partner who safeguards the environment there is greater respect for everyone
Those who like ourselves, deal with the wellbeing of people on a daily basis, cannot remain indifferent to the protection of the environment. The Orion Group has devoted both its attention and its resources to this vital sphere: our research laboratories have defined new and rigorous protocols which guarantee the maximum sustainability, both for what concerns the materials used in the footwear, as well as the processing techniques. To love and respect the environment is simply good manners and education, no hypocrisy.